Jared Gutstadt — the Vibe Code Cowboy rides again. He scored television, signed Jelly Roll, and earned two Emmy nods and two Adweek crowns. Now he's coding the next revolution: Rebel Audio, the Canva of podcasting.
Jared Adam Gutstadt — composer, inventor, and serial founder. Built one of the world's largest production-music libraries, then re-imagined the podcast as cinematic audio. Today he's writing the next chapter with Audio Up, Rebel Audio AI, and Audio Chateau Records.

Companies built & owned.
Four ventures spanning production music, generative AI, scripted audio, and traditional records — connected by one belief: music is the original interface.
Audio Up Media
Scripted-podcast studio building original IP with Stephen King, Dennis Quaid, MGK, Jelly Roll. The HBO for your ears.
Rebel Audio AI
Generative-audio platform reinventing how music, voice and sound design get made for film, TV and brands.
Audio Chateau Records
Boutique label launched in partnership with Virgin Music Group. Artist-first, catalog-built.
Jingle Punks Music
Pioneering music licensing house. 500,000-song catalog, scored 1,000+ TV series including The Voice, Pawn Stars, Real Housewives. 10x'd the investment and sold twice.
Jared Gutstadt didn't just participate in the podcasting revolution. He helped start it.
Before most of the industry understood what scripted audio could be, the founder of Jingle Punks — whose catalog grew to nearly 500,000 songs and scored more than 1,000 television shows, 10x'ing the investment and selling twice — had already reimagined the entire format. His thesis was simple and radical: music isn't the background. It's the story. Wikipedia
Bear and a Banjo brought that thesis to life. Produced by Oscar-winner T Bone Burnett, narrated by Dennis Quaid, and featuring original lyrics from Bob Dylan himself — written with Grammy-winning hitmaker Poo Bear — it was unlike anything the podcast world had seen. A new song dropped every week, compiled into a full album at the end of the run. Variety called it a first of its kind. It was.
Halloween in Hell came next. Conceived by Gutstadt alongside Machine Gun Kelly, framed as a fresh homage to Rocky Horror Picture Show meets The Nightmare Before Christmas. Tommy Lee played Satan. MGK, 24kGoldn, iann dior, Dana Dentata, and phem played fictional versions of themselves competing in the most evil singing game show of all time. It shipped with an original soundtrack — horror, comedy, music, and narrative fused into one medium for the first time. Alternative Press · Loudwire
Then came Stephen King. Strawberry Spring marked the first-ever podcast adaptation of King's work, starring Garrett Hedlund, Milo Ventimiglia, Sydney Sweeney, and a full Hollywood ensemble — pulled together by Gutstadt and iHeartMedia. Rolling Stone covered it. King was entering, as they put it, "the final frontier of storytelling."
Audible came calling too. Audio Up secured rights to multiple Audible Originals — including two James Ellroy adaptations (Hollywood Death Trip and American Tabloid) and The Playboy Interviews, featuring Michael Shannon and Taye Diggs. The Maejor Frequency series, created by Gutstadt and produced exclusively for Audible, explored healing through sound and debuted January 2022.
Adweek named Gutstadt both Podcast Innovator of the Year and Podcast Producer of the Year. Not one. Both. Same year.
The music credits speak for themselves — Bob Dylan, Lil Wayne, DJ Khaled, Machine Gun Kelly, Miranda Lambert, Brad Paisley, T Bone Burnett, Zac Brown, Jelly Roll, and counting. But the real legacy is the blueprint. Gutstadt proved that audio storytelling and original music aren't two industries. They're one. He built the bridge. The rest of the world is still crossing it.
The work, in the wild.
Three decades of placing the right artist on the right asset — sports leagues, networks, and the artists who became friends along the way.
Jelly Roll — ‘the Jew that changed my life'
- Jelly RollInterview
‘The Jew That Changed My Life'
Jelly Roll on what Jared Gutstadt did for his career — in his own words.
Watch ↗ - Jelly Roll & JaredYouTube
Acoustic session — I
Stripped-down acoustic performance with Jingle Jared.
Watch ↗ - Jelly Roll & JaredYouTube
Acoustic session — II
Another acoustic cut from the Whiskey Sessions writing room.
Watch ↗ - Jelly Roll & JaredYouTube
Acoustic session — III
Voice and guitar — the bones of the records that came after.
Watch ↗ - Jelly Roll & JaredYouTube
Acoustic session — IV
Live take from the writing-room sessions.
Watch ↗ - Jelly RollYouTube · Live
Live at Exit/In — Nashville
Onstage at the legendary Exit/In with Jared in the band.
Watch ↗ - Jelly RollYouTube · Live
Live at Exit/In — Encore
Second cut from the Exit/In Nashville set.
Watch ↗
Sports & Entertainment marketing
- Lil WayneFox Sports
‘No Mercy' — Skip & Shannon: Undisputed
Co-wrote and produced Fox Sports 1's flagship debate-show theme with Lil Wayne.
Watch ↗ - DJ Khaled × Poo BearVariety · Exclusive
Miami Marlins Anthem
Co-wrote ‘Just Gettin' Started' — the official Marlins anthem with DJ Khaled & Poo Bear.
Watch ↗ - Nicky Jam · DJ Khaled · Kent JonesSpotify
‘Just Gettin' Started' on Spotify
Stream the released version of the Marlins anthem.
Watch ↗ - Dierks BentleyHistory Channel
‘Ride' — Biker Battleground
Theme song with Dierks Bentley for History's Biker Battleground.
Watch ↗ - G-EazyUFC · Music
Ronda Rousey UFC return promo
G-Eazy track placement teasing Ronda Rousey's return to the octagon.
Watch ↗ - Steven TylerProfessional Bull Riders
‘Hold On (Won't Let Go)' — PBR Anthem
Co-wrote Steven Tyler's solo debut single — named the official PBR anthem.
Watch ↗ - CasanovaDAZN
‘Forged in Steel' — DAZN ‘40 Days: Joshua–Ruiz'
Original score for DAZN's boxing docuseries on Anthony Joshua vs Andy Ruiz.
Watch ↗ - Big K.R.I.T.Billboard · Exclusive
‘Ready for the Next' — Fox's ‘89 Blocks'
Co-wrote with Big K.R.I.T. for Fox's St. Louis sports documentary.
Watch ↗ - NasLive · Johannesburg
‘Illmatic' with the Hipster Orchestra
Performed the entirety of Illmatic with Nas and the Jingle Punks Hipster Orchestra.
Watch ↗ - Hipster OrchestraConverse Rubber Tracks
‘Lithium' — The Nirvana Sessions
Orchestral cover of Nirvana, recorded at Converse Rubber Tracks studio.
Watch ↗ - 24kGoldnMedium · Ear Worthy
‘Beyond28' — Clio Award winner
Audio Up scored a Clio for the Beyond28 podcast featuring 24kGoldn.
Watch ↗
Artists & scripted audio
- Miranda LambertAudio Up · Rolling Stone
‘Champion' — ‘Make It Up As We Go' podcast
Co-wrote Miranda Lambert's contribution to the scripted-music podcast.
Watch ↗ - Machine Gun KellyAlternative Press
‘Halloween in Hell' — horror musical podcast
Executive-produced MGK's scripted horror-musical podcast for Halloween.
Watch ↗
My whole thesis, in Weird Al.
Everything I believe about building, betting, and bending culture — compressed into a single TED stage and one unlikely hero. If you want the operating system behind the catalog, the companies, and the next move, start here.
▶ Watch the TED TalkWho is JJ?
A short portrait on the man behind the music — from MTV Cribs edit bays to writing room sessions with Bob Dylan, Steven Tyler, and Jelly Roll.
▶ Play the film